Market Share

Estimated market share based on BSR and sales velocity

Sales Calibration Custom

Custom dataset: Helium_10_Xray_Mixers.xlsx, Helium_10_Xray_Cookers.xlsx, Helium_10_Xray_Stoves.xlsx, Helium_10_Xray_WetGrinders.xlsx (309 rows) · Per-category: Mixer Grinders, Pressure Cookers, Gas Stoves

Sales vs Price Correlation

Estimated sales (from BSR) against your prices and competitor prices

Est. Sales Δ (90d)

-22.1%

Our Price Δ (90d)

-39.7%

Comp Price Δ (90d)

—

Corr: Sales vs Our Price

+0.29

Corr: Sales vs Comp Price

—

→Weak own-price correlation (0.29): small price moves are not shifting sales much in Mixer Grinders.

Comp Avg Price
Est. Units (Own)
Our Avg Price

Air Fryers

100%

Own market share (by units)

~5,333 / ~5,333 units/mo

1 in Top 10

0 comp

Choppers

100%

Own market share (by units)

~10,666 / ~10,666 units/mo

2 in Top 10

0 comp

Electric Kettles

100%

Own market share (by units)

~5,333 / ~5,333 units/mo

1 in Top 10

0 comp

Gas Stoves

55%

Own market share (by units)

~42,097 / ~76,540 units/mo

4 in Top 10

6 comp

Induction Cooktop

100%

Own market share (by units)

~4,884 / ~4,884 units/mo

1 in Top 10

0 comp

Mixer Grinders

53.7%

Own market share (by units)

~46,260 / ~86,192 units/mo

5 in Top 10

5 comp

Pot & Pan Sets

100%

Own market share (by units)

~5,333 / ~5,333 units/mo

1 in Top 10

0 comp

Pressure Cookers

64%

Own market share (by units)

~117,357 / ~183,484 units/mo

8 in Top 10

4 comp

Sandwich Makers

100%

Own market share (by units)

~10,666 / ~10,666 units/mo

2 in Top 10

0 comp

Small Appliance

—

Own market share (by units)

1 own / 1 total

Wet Grinders

78.8%

Own market share (by units)

~19,842 / ~25,175 units/mo

4 in Top 10

1 comp

Category BSR Comparison

Air Fryers

Own Avg BSR

#75

Comp Avg BSR

—

Own Best BSR

#75

Comp Best BSR

—

Choppers

Own Avg BSR

Comp Avg BSR

—

Own Best BSR

Comp Best BSR

—

Electric Kettles

Own Avg BSR

#32

Comp Avg BSR

—

Own Best BSR

#32

Comp Best BSR

—

Gas Stoves

Own Avg BSR

#154

Comp Avg BSR

#115

Own Best BSR

Comp Best BSR

Induction Cooktop

Own Avg BSR

#292

Comp Avg BSR

—

Own Best BSR

#292

Comp Best BSR

—

Mixer Grinders

Own Avg BSR

#71

Comp Avg BSR

#132

Own Best BSR

Comp Best BSR

Pot & Pan Sets

Own Avg BSR

Comp Avg BSR

—

Own Best BSR

Comp Best BSR

—

Pressure Cookers

Own Avg BSR

#82

Comp Avg BSR

#102

Own Best BSR

Comp Best BSR

Sandwich Makers

Own Avg BSR

#37

Comp Avg BSR

—

Own Best BSR

Comp Best BSR

—

Small Appliance

Own Avg BSR

—

Comp Avg BSR

—

Own Best BSR

—

Comp Best BSR

—

Wet Grinders

Own Avg BSR

#159

Comp Avg BSR

Own Best BSR

Comp Best BSR

✅ Calibrated with Helium 10 Data (Oct 2025): Market share is calculated using BSR → units conversion curves calibrated from 300 actual product sales across Gas Stove, Pressure Cooker, Wet Grinder, and Mixer Grinder categories. Uses linear interpolation between data points for improved accuracy. Figures are estimates and should be used for directional analysis.